Hook 'Em Good

Writing is my oxygen, and I don't hold my breath on any given day. Lately though, life has forced my focus away from fiction, as my job in Public Relations involves writing in various nonfiction categories. It's required a complete rerouting of my creative circuitry, as you can imagine. There is one element that remains essential across all fiction and nonfiction genres: the all-important Hook. 

Whether your audience is middle grade boys or 18-45 year-olds into speculative fiction, or it's niche magazine readers in a small Georgian city or Internet surfers happening upon your blog, you need a dramatic hook to grab readers' attention and lead them into your writing. 

In fiction the hook typically appears on the first page, and it often works most effectively in the opening paragraph. In nonfiction, where you place the hook is as important as the hook itself. Here are some nonfiction genres and the most effective placement of their hooks:

Magazine Article -- The opening of a magazine article is the lead, the hook that propels the reader into the piece. It can be an interesting or shocking question or quote, an anecdote, or a short description of the subject or scene. The most important part of the lead is the first sentence, which will be most dramatic when it's short and punchy and pertains to the main focus of the article. 

Press Release -- In a press release, the headline must hook a journalist or reporter. Headlines should be enticing, contain 120 characters or less, use the present tense and active voice, and exclude articles such as "a" and "the." The writer should pull the most important keywords from the press release to form a logical and attention-getting statement. And using those keywords in the headline will ensure better visibility in search engines result lists.

Blog Post -- Bloggers know the vast number of sites readers have to choose from on the Internet every day. It's vital to draw traffic to their blogs, and bloggers hook potential readers with catchy, dynamic blog titles. Blog titles should contain less than 70 characters, as this is the limit Google displays in search results.

Cover Letter -- A cover letter is essentially a form letter. The hook is not in the first paragraph, where the applicant should simply introduce him or herself and state the position for which he or she is applying. It is the second paragraph which is the most important, the place where the candidate spins a clever web of qualifications and personality that will land him or her an interview.

Query Letter -- Unlike a cover letter, a query letter needs to hook the literary agent or editor in the first paragraph, even in the first sentence, if possible. The query letter hook is often baited with the unique voice of the book's main character.

Website -- Search Engine Optimization or SEO consultants work hard to drive increased traffic to their client websites. According to SEO specialists, the first 140 characters of text on any website page are critical. How do they hook readers? They are the first words that appear underneath the website keywords in a search engine result list. 

For example, if you do a Google search with these keywords: online writer's community, you will find Writing.com in the results. Underneath the website title link (The Online Community for Writer's - Writing.com  ), you will find these two lines:

Writing.Com is the online community for writers of all interests. Established in 2000, our community breeds Writing, Writers and Poetry through Creative Writing ...

And yes, you guessed it, there are (just under) 140 characters.

Regardless of the genre, writers must know their targeted audience and know how to hook them. And when it comes to nonfiction, knowing where to place the hook will give you an important edge over your competition in grabbing readers and drawing them into your written work.


What's the last piece of nonfiction you wrote?

(Published in the Writing.com Drama Newsletter February 19, 2013.)

                                   

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The End(ing)

A story, like all “good things,” must come to an end. The ending, also known as Denouement, is as important to the story as the Beginning and the Middle . A good ending leaves the reader with a sense that the story has come to a logical, satisfying conclusion. For writers, it's important to remember what an ending shouldn't do. By understanding what constitutes a weakly executed ending, we're more likely to avoid these pitfalls in our writing.


A story ending SHOULDN’T:Leave Unanswered Questions – Regardless of the length of a story, be it flash fiction or a novel, the ending should tie up all the loose plot strings. All issues, minor or major, introduced in a story must serve a purpose and move the plot forward. By the end of the story, the reader should have answers to all questions posed in the narration and have learned how the character(s) cleared all their obstacles.

Make the Reader Decide What Happened – You want your reader to feel satisfied by the outcome of the story. This doesn’t mean you need to spoon-feed exactly what happens in a play-by-play commentary. Readers enjoy having enough information to imagine what happens next, beyond The End. What frustrates most readers is realizing the story has led them to a plot intersection, and the author has placed on their shoulders the burden of deciding how the story ends.

Be Too Abrupt – Have you ever read a story that was chugging along at an enjoyable pace, and suddenly it was over? This usually happens when the climactic scene is pushed up against the ending, and the writer skipped right over the falling action. Authors need to be mindful of the pacing of events and manipulate the emotional impact each moment has on the reader. The reader should be left with the impression the ending was the natural conclusion to the story, the terrain that leveled out at the bottom of the hill, rather than feel like the plot had been pushed off a cliff.

Be Too Long – Another pacing problem occurs when the time between the climactic scene and the story’s end is too long. The story seems to fizzle out. All the excitement of earlier scenes is forgotten. If your ending is too long-winded, you risk boring your reader.

Be Illogical – Your ending must make sense on two fronts, Plot and Character(s):

 Plot: Resolution of the central problem has to be achieved by means of a logical chain of events. Suspension of belief is sacrificed when the ending promotes a breakdown of cause and effect. The reader simply won’t buy it.

 Characters: If during the story’s ending, a character behaves in a way that is in direct contrast with his or her established personality, with no logical explanation for the shift in behavior, the reader is going to raise an eyebrow. The character, and the ending, will feel false and contrived.

Be Too Predictable – Readers love a story with a twist. It doesn’t have to be something earth-shattering. However, a creative ending that sheds new light on what the reader believed to be true will ‘up’ the entertainment factor of the whole story. On the other hand, if the reader has suspected a predictable ending since the rising action, s/he will feel let down, and the entire story will seem uninspired and weak.

Have a “Night in Shining Armor” Save the Day – Readers want to feel emotionally invested in the main character’s future. They embrace the hero or heroine, who is flawed with conflicts s/he must rise above in the course of the story. When readers have been rooting for the heroine, cheering her on through her struggles, they aren’t going to appreciate someone else swooping in at the end of the story and saving the day.


The ending you write is important to the overall success of your story. It will show how far your characters have come since the beginning and wrap up their story. A clever ending leaves your readers inspired, satisfied, and intrigued. And even the strongest writing will fall short on the reader’s entertainment yardstick if the ending is weak.

The following article is a must-read! Willie Meikle explains ten overdone, clichéd endings that he feels, (and I agree!), should be avoided at all costs:

10 Story Endings To Avoid


Thanks for reading, and happy writing!

                                   

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Life in a Subway

A subway car is a microcosm of life. Its riders are a random sampling of society, the characters in that scene from life's novel. Look at this picture. Who are these people? What would happen if a disaster struck, if the train jumped the tracks moments after this picture was snapped? The answer depends on the personalities of the people thrown together and what they carry with them in terms of priorities and their life experiences.

I'm a virgin novelist, as many of you know. I may be approaching this project backwards, but it's occurred to me that assembling my first cast of characters is a little like walking onto a subway train and picking a handful of people. As I get to know the strangers I've invited into my project, I'm reminded of a great truth in life: We're all struggling down our life paths.

Nobody has it easy in life. You can take five people, for example, and in the group have:

• A successful Marketing Rep
• A gorgeous fitness model
• A creative storyteller
• A well-known entertainer
• A Martha Stewart-style homemaker

But within that same group, you also have:

• A person paralyzed by fear of failure
• A woman who kicked her cheating husband out but is afraid to divorce him and truly be on her own
• A drug addict, in and out of rehab
• A blind person
• A first-time mother transitioning to the new life of parenthood

If you were sitting on a subway train with these five people, you probably couldn't guess which description went with which person (unless New Mom had Baby with her!).

As I flesh out my characters, I appreciate the importance of acknowledging all the successes and failures with which the characters are dealing, within the time frame of the novel. How a person acts and reacts in a scene is dependent on the combination of their conflicts and what they've experienced in life. I'm enjoying exploring what those things are and deciding how they will impact the plot of the novel.


What about you? When you start a project, are you more apt to know the personalities you need and build characters around them? Or are you like me and create characters who then reveal themselves in ways you didn't anticipate, so that you have to adapt the plot to accommodate them?

                                   

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Life's Little Miracles

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It's been a crazy ride. Here in the United States in the span of a couple weeks, we bore witness to the horrific pain one human being can inflict on a community and a nation, and we turned around and celebrated the biggest holiday for 'giving' on our calendar. Human perseverance is truly miraculous. Miracles have been on my mind, in fact. What constitutes a miracle, exactly, and why are they a mysterious presence in our lives?

I was thirty-three years old before I saw my first woodpecker. (What's that got to do with miracles, you ask?  Read on...) We'd just bought our first house, and I was standing on the deck admiring our back yard, a half acre of planet Earth that we could now call our own. I listened to the birds chirping, and somewhere at the back of the property, hidden beneath the dense tangle of leafy vines, a creek gurgled. Suddenly, above the backyard din, a succession of hollow raps popped across the air.

I couldn't place the sound. It came again, to my right. I turned my gaze, searching the tree canopy, and finally spotted a gray, thick-shouldered bird with a scarlet head, clamped to an oak trunk, banging its beak with surprising rhythmic speed. A woodpecker! I watched its strange behavior for a while, and I realized how odd it was that I had witnessed baboons and black mambas in the wild before ever seeing a live woodpecker.

Fast-forward to a few weeks ago, the day of the elementary school massacre in Connecticut: I was running around the house, trying to prepare for the holidays despite the grief tearing at my heart and getting absolutely nothing accomplished, when a large woodpecker out the back windows stopped me in my tracks. It tapped away at its tree trunk, offering me a great view of the detailed ruffles of black, white-tipped feathers down its back. As I watched, it hopped down and began rooting its beak around in the leaf-strewn lawn. A second woodpecker joined him, his red head bobbing in and out of the foliage. Then I spotted another in a tree. And another, higher up. They seemed to be everywhere. I lost count at eight. Eight woodpeckers, at once!

It was one of Life's little miracles; the kind you feel was delivered deliberately to you.

Miracles happen all around us. We notice the big ones, the earth-shattering good news that change the trajectory of our lives and fill us with wonder. And we search for them during the darkest of catastrophes, when ordinary people show extraordinary kindness and compassion, often at great risk to themselves. But big miracles are few and far between. Little miracles, on the other hand, happen every day.

A little miracle exists amidst what's ordinary and reminds you of the mysteries at work in the universe. It heightens your senses, grips you with gratitude, and stirs your soul. It makes you acutely aware in that moment, as God whispers a message to your heart. And if you aren't paying attention or you're caught up in insignificant distractions, a little miracle can easily unfold before you, going unnoticed.

With such sadness in the wake of the Connecticut school shooting, I've decided to get a jump on New Year's resolutions by creating a Miracle Jar. In the year to come, I'll be watchful for Life's little miracles. When I witness one, I'll scribble it down on a scrap of paper and drop it in the Miracle Jar. Whenever I need a boost (or a story idea...), I'll read through them. I've already got a few small miracles in there, along with my woodpeckers:

 Early morning and I'd just finished my run. The sun broke through the clouds as I walked to cool down. I felt light and airy, and giddy with happiness. Angels whispered. I thanked God for my good health.
 A stranger held the door for me and looked right into my eyes when she wished me a good day.

 Late afternoon, I came into the kitchen to stir the sauce just in time to see my fourteen-year-old son lean over my twelve-year-old daughter's shoulder and explain the solution to a math problem she couldn't work out.
 At bedtime, I turned the hall corner in time to see my daughter hug my son goodnight before disappearing into her room and closing the door.

Every day I peer out the back windows, on the lookout for my flock of woodpeckers. I have yet to spot a single one. Thank goodness I slowed down, pulled my attention away from the unfolding tragedy that day, and noticed them, or I would have missed my little miracle.

In the New Year, I'm going to be present, live in the moment, and remain vigilant so I receive all the little miracles God sends my way. And may your Miracle Jar be full in 2013, too!


Have you witnessed any miracles lately? 

                                   

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Best of Vine Leaves Anthology 2012

Today launches an exciting anthology of micro-fiction and poetry, the creative brainchild of authors Jessica Bell and Dawn Ius. The Best of Vine Leaves Literary Journal 2012 is a wholly unique project; there isn't another collection out there like it. Here's Vine Leaves's twist: Every selection within, whether prose, poetry or script, is a vignette.

"Vignette" is a word that originally meant "something that may be written on a vine-leaf." It’s a snapshot in words. It differs from flash fiction or a short story in that its aim does not lie within the realms of traditional structure or plot. The vignette focuses on one element, mood, character, setting or object. It's descriptive, excellent for character or theme exploration and wordplay. Through a vignette, you create an atmosphere. 

The Best of Vine Leaves Literary Journal 2012 is a book of brief offerings that pack powerful punches, perfect for everyone on your holiday gift list. (Available at Amazon.com by the end of this week.) Here's where you can find this gem of a collection today:

To order directly from eMergent Publishing, click here.

Important Vine Leaves Literary Magazine and eMergent Publishing links:

Vine Leaves Literary Journal: http://www.vineleavesliteraryjournal.com/

VL Facebook Fan Page: https://www.facebook.com/vineleaves.literaryjournal

VL on Twitter: https://twitter.com/VineLeavesLJ

eMergent Publishing: http://emergent-publishing.com/

eMergent FB fan page: https://www.facebook.com/eMergentPublishing

eMergent on Twitter: https://twitter.com/eMergentPublish

                                   

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Na-NOW WHAT-Mo

December is Na-Now What?-Mo

National Novel Writing Month is nearly over. For marathon writers everywhere, the end of November cues a collective sigh of satisfied relief. The rigid, daily ritual of vomiting out 1660-word bucket-fulls of raw, creative genius will slacken, and like coming off any intense schedule, participants will often be left physically exhausted and emotionally drained. It's natural to need a break from writing after such a strenuous stretch. But beware: that little break can easily turn into weeks of full blown writer's neglect, especially around the holidays when seasonal demands take priority over creative pursuits. Don't let a film of dust form on your keyboard! Here are five ideas for warding off the pitfalls of writer's burnout and maintaining a sane dosage of NaNoWriMo momentum:


1. Resist the urge to jump right into NaNo novel revisions. It's too soon, and your burnout will likely intensify. Put the manuscript away; close the file, tuck it neatly into its folder tree, and leave it there. Stephen King says in his book "On Writing," that he puts a new manuscript in his desk drawer for at least three weeks. That way, when he does read it, his 'fresh eyes' easily detect plot holes and character development issues needing attention during revisions. Sage words from a true master of the craft.

2. Write a new story. It doesn't have to be a new novel; in fact, I suggest tackling short or micro fiction. It'll be good to finish a project, bolstering confidence to then go on and finish the NaNo novel. The idea now is to shift gears, head down a new path and see how the perspective changes. Entering a contest is a great way to prompt you while presenting a deadline to keep you creatively on track. Good ones that run every day or month at Writing.com are "Daily Flash Fiction Challenge"  and "Twisted Tales Contest" . (Writing.com membership is FREE.)

3. Try your hand at one of those God-awful end-of-the-year letters people like to send at Christmas time. (Okay, I admit it, I write one every year. Don't judge me! ) Instead of recapping all the wonderful accomplishments you and your family members have achieved, which tends to bore even the most loving of readers, try approaching it as an exercise in creative nonfiction, where you share a special memory or an insight gleaned in 2012. Even if you don't end up slipping a copy into every holiday card you send, you may uncover something about yourself you wouldn't have known had you not articulated it in this way.

4. Find yourself too burnt out of creative energy to write? Practice your revision and editing skills by pulling out an old story from your portfolio and revamping it. Not only will this train you for the revision phase of your NaNo novel, but you may uncover that elusive twist of magic that takes the story to the next level.

5. And if you really can't get that NaNo manuscript out of your mind, don't fight it. Try writing short stories or scenes starring your novel's characters. Explore them from outside the timeline of your book. Tell about an incident from their childhoods, or describe their first kiss. You never know what you might learn about them that may come in handy during revisions!


The intensity of writing 50,000 words in a month is exhilarating but exhausting. In the weeks following NaNoWriMo, beat writer's burn-out by writing a little every day. Look for new projects that kindle the fires of creativity. Before you know it, the time will be right to re-read your NaNo manuscript and start revisions. And when that time comes, you'll be ready! 


Question For Next Time: How do you decompress after the intensity of NaNoWriMo? 

[Published by me today in Writing.com's Drama Newsletter.]

                                   

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Show & Tell in a Nutshell

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Have you been told there's a little too much telling in your novel? Want to remedy it? Then this is the book for you!

In Show & Tell in a Nutshell: Demonstrated Transitions from Telling to Showing you will find sixteen real scenes depicting a variety of situations, emotions, and characteristics which clearly demonstrate how to turn telling into showing. Dispersed throughout, and at the back of the book, are blank pages to take notes as you read. A few short writing prompts are also provided.

Not only is this pocket guide an excellent learning tool for aspiring writers, but it is a light, convenient, and easy solution to honing your craft no matter how broad your writing experience. Keep it in the side pocket of your school bag, throw it in your purse, or even carry it around in the pocket of your jeans or jacket. Enhance your skills, keep notes, and jot down story ideas anywhere, anytime.

If you purchase the e-book, you will be armed with the convenient hyper-linked Contents Page, where you can toggle backward and forward from different scenes with ease. Use your e-reader's highlighting and note-taking tools to keep notes.

The author, Jessica Bell, also welcomes questions via email concerning the content of this book, or about showing vs. telling in general, at showandtellinanutshell@gmail.com

Reviews:

“Jessica Bell addresses one of the most common yet elusive pieces of writing advice—show, don't tell—in a uniquely user-friendly and effective way: by example. By studying the sixteen scenes she converts from “telling” into “showing,” not only will you clearly understand the difference; you will be inspired by her vivid imagery and dialogue to pour through your drafts and do the same.” ~Jenny Baranick, College English Teacher, Author of Missed Periods and Other Grammar Scares

“A practical, no-nonsense resource that will help new and experienced writers alike deal with that dreaded piece of advice: show, don’t tell. I wish Bell’s book had been around when I started writing!” ~Talli Roland, bestselling author

Purchase the paperback:
$4.40 on Amazon US
£3.99 on Amazon UK

Purchase the e-book:
$1.99 on Amazon US
£1.99 on Amazon UK
$1.99 on Kobo

About the Author:
The Australian-native contemporary fiction author and poet, Jessica Bell, also makes a living as an editor and writer for global ELT publishers (English Language Teaching), such as Pearson Education, HarperCollins, Macmillan Education, Education First and Cengage Learning.

She is the Co-Publishing Editor of Vine Leaves Literary Journal, and co-hosts the Homeric Writers’ Retreat & Workshop on the Greek Isle of Ithaca, with Chuck Sambuchino of Writer’s Digest.

For more information about Jessica Bell, please visit: 
Website
Blog
Twitter
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